Also started selling in the online store!
The “5 kinds of drink comparison set” etc. can now be easily ordered.

The brand website of “HEAD BEER,” a Taiwanese craft beer brand that has been on sale since 2023, was opened on June 2, and sales through the official online store also started.

What is HEAD BEER?

Taiwan Head Brewers, established in 2015 in Taiwan, and Tokyo Tea Trading, which continues to innovate in brewing, met to create this craft beer brand, which will arrive in Japan in 2023. The brewery’s flagship product, the “The 24 solar terms serie”, which has won numerous international beer awards, is now available in five varieties carefully selected to suit Japanese tastes.

Brand Site Concept

Craft beer should be full of flavor.

The “The 24 solar terms series” was brewed based on the motif of The 24 solar terms, a traditional seasonal turning point that divides the year into 24 segments, and was inspired by the scenery of each segment. It is made using Taiwan’s famous tea, flowers and fruits, and is characterized by a rich variety of unique flavors that cannot be found anywhere else.
The new brand website provides detailed information on each of these special beers, which are made with unique ingredients such as Frozen Summit Wushan tea and Taiwanese cultured pomelos. The site also presents the enthusiasm and passion of the brewers who create these beers, as well as the pairing of the mellow aroma of the beers with the food.

Future Prospects for the Brand

In 2025, “HEAD BEER” will be exhibiting at events and using social networking services to raise awareness in Japan and reach out to craft beer lovers and those who are familiar with Taiwan.

HEAD BEER brand website (for general customers)
https://tokyoteatrading.com/beer/

▼HEAD BEER brand website (for drinkers)
https://tokyoteatrading.com/beer/restaurant/

▼ Online store
https://shopping.tokyoteatrading.com/collections/head-beer